AMP, or Accelerated Mobile Pages, is a technology developed by Google in collaboration with several technology and media companies to speed up the loading of web pages on mobile devices . It is a set of standards and rules that allow the creation of ultra-fast and easy-loading web pages on mobile devices. These web pages are created using special HTML code, known as “ AMP HTML ,” which is designed to be lighter and more efficient than traditional HTML . Additionally, AMP allows caching of content on Google servers for even faster loading.

What benefits does it have for users?

• Fast loading: The most obvious benefit to users is faster loading of web pages. AMP pages open almost instantly, significantly improving the user experience, especially on slow data connections or older mobile devices.
• Higher retention: Pages that load quickly tend to retain users for longer. Visitors are less likely to leave the site due to slow loading times .
• Reading experience: The AMP page format is designed to improve the reading experience on mobile devices. Content automatically fits the screen and loads seamlessly, making it easy to read.
• Lower data consumption: Due to their efficiency in loading content, AMP pages consume less mobile data, which can save money for users with limited data plans.

How does it benefit your SEO strategy?

• Better mobile search ranking: Google considers loading speed as an important factor in its mobile search ranking algorithm. AMP pages tend to rank better in mobile search results.
• Featured in search results: AMP pages are often displayed with a lightning bolt icon in Google search results, indicating that they are fast-loading pages. This can increase click-through rates and traffic.
• Priority in the news carousel: They are often prioritized in the Google news carousel, increasing the visibility of news content on mobile devices.
• Better user experience: As mentioned above, a better user experience, including faster loading, can reduce bounce rates and improve dwell time.

Implementing AMP

If you want to implement AMP on your website, here are some key steps to follow:

• Create AMP pages: Develop versions of your web pages in AMP format using the AMP HTML code. You can do it manually or with the help of available plugins and tools.
• Validate your Pages: Use the AMP validation tools provided by Google to ensure your AMP pages meet standards. Within Search Console , you also have this option.
• Tag your pages: Add canonical link tags so Google identifies the AMP versions of your pages and links them to the regular versions.

In short, AMP offers a faster, more efficient mobile browsing experience for users and provides significant SEO benefits, including better rankings in mobile searches and increased visibility in Google search results. But you must be careful on what type of web pages you apply it to. From our SEO agency we know very well that it is not advisable to apply it to all websites.