Why professional online marketing is indispensable? Classic advertising channels are overtaken. Our online marketing Tips ensure that your website is found on the web!

Forecasts show that in the future more than a quarter of all advertising investments will be spent on digital measures. Anyone who does not decide early enough to take the right action will inevitably fall behind the competition.

Use Internet Marketing Tips: We recognize your specific potential and fully exploit this in the development of your individual online marketing. As one of the leading SEO Professional), Top SEO Guide has been providing the most important internet marketing tips, always aiming at the latest developments and with the long-term success of our visitors to work.

Anyone who is on the web with the intention of buying services or products is generally looking for a suitable link through a search engine. To be present at Google is therefore essential. But how do you find the huge number of potential customers? The magic word is called Internet Marketing.

Online Marketing or Internet Marketing – It is an exciting area in which specialists are sought: online marketing. But what is online marketing actually?

What is online marketing / Internet marketing?

Marketing measures are implemented using the Internet. In the area of ​​online marketing, therefore, all activities are connected with the content of the respective company website and the customer acquisition and connection via the Internet. These include the online marketing campaign, social media marketing, SEM (Search Engine Marketing) and SEO (Search Engine Optimization), banner advertising, e-mail marketing as well as affiliate marketing.

The distribution of content via social media channels to strengthen one’s own brand and to get in direct contact with target groups is called social media marketing. The distribution of video content, which is often used for viral distribution, also belongs to Online Marketing / Internet Marketing.

SEM: Search engine marketing includes all measures that increase the visibility of your own pages in the search engines. One differentiates between SEA (search engine advertising) and SEO (search engine optimization).

SEO: Search engine optimization (SEO) serves to improve the position of a website in the search results without switching ads. So the SEO measures are aimed at getting high in the so-called ‘organic’ search results, only by optimizing on keywords and linking to other websites.

Banner advertising: As the name implies, this is the ‘classic’ approach of online advertising, which should make the Internet user aware of their product, company, etc. This includes, among other things, advertising banners and pop-ups.

E-Mail Marketing: In the case of e-mail marketing, advertisements are sent using the Internet. This works similarly, as with the offline dispatch of advertising, however in most cases is more cost-effective.

Affiliate Marketing: It describes a kind of partnership in which a company offers its products and services through various affiliates (partners), for example in the form of links or banners. The remuneration of the partners is success-based and can – according to the definition – be carried out according to different models.