ANALYTICS – THE FOUNDATION OF EVERY PROFESSIONAL OPTIMIZATION CAMPAIGN
Imagine you are flying an Airbus 380 or driving a cruise ship. A “blind flight” without the necessary equipment such as radars, echoscopes and speedometers would certainly be unthinkable and unacceptable for you. Likewise, SEO is unthinkable for us without effective analysis. The crew must at all times know exactly about the environment, direction of movement, weather and possible risks. In the same way, your company should know exactly when and where your potential customers will find your site.
This is analogous to an entrepreneurial website. It is not enough simply to create a good-looking web presence and then forget it. In this way, one will only be able to walk around the world without any direction and direction, and most likely never reach better waters in terms of visitor numbers and customers.
Analytical tools are absolutely essential for a targeted and thought-out campaign to maximize your online presence. They monitor numerous statistics and parameters free of charge, such as how many visitors come to the site, where they come from, the search terms, websites, their website, how long you stay on your site, what they do, and much more.
Although Google Analytics is currently the dominant and defining tool in the analytics industry, it is not always the best choice, and there are several good alternatives.
For us, the implementation of Analytics software on various CMS and web frameworks as well as the analysis of Analytics data routines, and in most cases, we can already make detailed and clear statements on the situation within a few weeks as well as concrete and quickly implementable recommendations.
Market research – BEFORE YOU CAN SELL THE CUSTOMER SOMETHING, YOU HAVE TO KNOW IT
Market research for any business, it is important to know who its customers are, what they think, and how to build a good relationship with you.
On the Internet, this ancient wisdom is no less important than in the offline business life. This requires thorough market research and analysis of the relevant key search terms.
We provide this solution to many different industries and guide you with a complete report of hundreds of keywords, how often they are searched, how much competition there is, and what is important.
In addition, we can also analyze the competition in detail and show how many visitors you have about online, where your visitors come mainly, who is linking to them, what are your key keywords, and much more. This information is revealing and highly relevant for a successful SEO or SEM campaign as well as for offline advertising.