15 Online Marketing Tips that you can implement in one day

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Clear, long-term and well thought-out online marketing strategies should be the backbone of any marketing activity on the Internet. In addition to all long-term perspectives, there are always a number of possibilities and approaches to the rapid implementation (so-called “quick wins”). We have collected 15 Online Marketing Tips in this blog post that you can implement within one day.

Online Marketing Tips

Tip 1: Use 404 pages as a marketing tool

Most 404 pages are boring and do not offer any added value. You simply point out to the user that the page you are looking for does not exist. What should be on the 404 site depends on what website you are running. If it is a blog, you could, for example, imagine your best-rated or most read-only posts. If, on the other hand, it is an online shop, it is a good idea to integrate the search function on the 404 site or to present popular products / categories.

However, the goal should always be to motivate the visitor to another, relevant click. Therefore the 404-page should always be analyzed. On the one hand, you can determine how many sessions (visits) have come to this page, and on the other hand, how users behaved. For example, you can see how high the bounce rate was.

Tip 2: Install Open Graph Tags

Open Graph Tags (similar to Title and Meta-Description in Google Search Results) provide an improved preview of a page to share via Facebook.

The following elements can be optimized using Open Graph tags: title, description, type and image. Here are two examples of title and image optimization in OpenGraphs: For the title, the award is made in the head area of ​​a web page and would look like this:

<Meta property = “og: title” content = “18 Tips that you can implement in one day”>

The OpenGraph can also be used to define a preview image in which the target group responds optimally.

Tip 3: Also tweeting old content

Often content is shared only once via Twitter. However, the lifetime of a tweet is only very short. So he is only seen by a part of your followers. Multiple Retweets and more traffic can be achieved through multiple sharing. Evergreen content is very suitable for this. One example is our online marketing tools or the Google Analytics Tools page. Both live from updates and can thus also be re-distributed meaningfully via social media or also in the newsletter.

Tip 4: Reduce AdWords clicks when budget limits are reached

If you notice that you are always bumping into your pre-set budget limits in AdWords, you should reduce the click rate, for example, to reduce your advertising time through the ad scheduler. However, lower the click rate only slightly, and watch closely how impressions, clicks, and conversions evolve. Adjust the click rates until the budget is exhausted. So you get more clicks at the same cost.

If necessary, you should also check if you do not want to use a shared budget. You can find it in the AdWords account under “Settings”. There you can create a common budget for several campaigns. This is particularly interesting when the click rates in your market segment are relatively high.

Tip 5: Link important pages about the imprint

The imprint of your company is probably linked from every page of the website. This means that the imprint receives a lot of linkjuice. You can use this linkjuice in a targeted way to strengthen sub-sites that are not linked to the navigation, for example. To do this, you just insert the pages as a link below the actual imprint.

Tip 6: Analyze referring websites

Use your web analytics tool to identify pages that link to your site and bring many visitors or conversions. Then try to find similar pages, for example about similarweb.com.

Assuming you run a shop for grill accessories and notice that a lot of traffic and conversions come across a grill forum, then you should try to find similar sites and cooperate with these websites.

Tip 7: Meet fans and followers at the right time

New content at midnight around social media channels to present, promises little success. But even during normal working hours there are times when it is more favorable to post, and times when the achievement of your target group is rather unlikely. In the Facebook Insights and with other tools, you can quickly find out when your fans are most active and when you should be active. These tools can help you determine the correct posting time.

Tip 8: Forwarding deleted pages

In the course of time pages are always deleted, because they are no longer needed. However, if these sites have inbound links, their power will no longer be deposited on your domain. So, move these deleted pages to another relevant page by 301-forwarding. So visitors who click on the link land on your page anyway and the link power remains intact. You can, for example, check with Google Search Console or ahrefs if there are pages with incoming links on your site.

Tip 9: Use an internal search for ideas for new content

If you have set up your web analytics tool correctly, you can find out which terms your visitors have looked for on the website. Often it is so fast, which content is still missing and therefore should be created. If you have not set up tracking for the internal search yet, you should do it quickly. In this help article explains how you can implement such tracking with Google Analytics.

Tip 10: Find matching links – Uses the following search engines on Google:

 

inurl:links OR intitle-links [keyword]

You simply replace “keyword” with a keyword matching your company. As a result, you’ll find more or less pages, depending on the keyword, that provide a link collection to the topic of your page. Just ask politely if it would be possible to include your page as well. These sites are often very old and have good links and high reputation on Google. But always consider before, whether this link would also be useful for your visitors, as Google could – as always in the linkbuilding – recognize a pattern here and punish you.

Tip 11: Trademarks in Twitter

Social media monitoring tools allow monitoring targeted search terms in Twitter. You can, for example, monitor the brand names and other terms and respond to tweets so quickly and relevantly. Especially if you are doing a lot of content marketing, the analysis of social media platforms is enormously important in order to understand how users react to your content, which articles lead to new followers, etc. However, apart from individual reviews of the success of your content marketing, it is certainly important to analyze the long-term ROI of content marketing.

Tip 12 : Low Hanging Fruits to the first page

Anyone who is a bit concerned with SEO knows that users will come to a website almost exclusively then when they are in the SERPs on page 1. On page 2 and behind, hardly a searcher clicks. Each site has at least a few low-hanging fruit, which are on the second search result page. With little effort, these low-hanging fruits can be hoisted to the first side.

This can be done, for example, through on-page optimization (improving the title, extending and optimizing the text, adding images with alt text), and off-page optimization. Often, however, a better internal linking is sufficient. You can make the most detailed analysis using SEO tools such as Searchmetrics.

Tip 13: Tie visitors

Let’s say you write blog articles to attract some visitors to your website. To keep such visitors on your website, or in the sales tunnel, you can offer them at the end of the article a download with suitable content. In exchange for these valuable content, you will then be asked to enter your e-mail address.

You can also call the readers to sign up for your newsletter. Clarify the reader’s benefits. For example about the possibility to be informed about the latest articles or to be informed about special offers. So you increase the chance of conversions for these types of goals. Again, Google Analytics makes it easy to track through questions such as: “Which article does most downloads take?”

Tip 14: Find new content ideas about question pages

Good question and co. Are real gold pits for new content ideas? Usually this is a first good starting point when it comes to ideas for content.

Tip 15: Improve titles and descriptions

Locate the twenty most visited pages with your web analytics tool and analyze Titles and Descriptions. The best thing is to combine it with ranking data. This makes it easy to find out which keywords are used to get many visitors. Look at the titles and descriptions and consider how you can make these more powerful. So you can also use two different descriptions for really important search terms. The most important thing here is always to understand what the intention of the user is behind his search.

Write in the comments, which “Quick Wins” you find well and which you will implement or even already implemented. We are looking forward to your hacks and tricks.


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